Learn to run your own music ads.
A 90-minute working session and tailored campaign setup for independent artists who want to run their own Instagram and Facebook ads properly.
Why Meta ads?
Instagram and Facebook ads are the most reliable way for independent artists to put their music in front of new listeners.
They let you target the right audience, test creative ideas quickly, and learn what actually resonates with people.
The problem is how they're usually sold to artists.
After charging a setup fee and taking control of your Meta ads account, too many agencies prioritise short-term metrics that look impressive but don't translate into real fans or long-term income.
I got tired of wasting money and being taken advantage of - so I learned how to do it myself.
Why me?
Hi, I'm Antony, and I'm an artist.
Between April 2024 and October 2025, I spent nearly £10k of my own money promoting my music using Meta ads.
Nothing else - no organic promotion, no content strategy, no playlisting.
I ran hundreds of campaigns, tested different creative approaches, and learned what works - and what doesn't.
As a result, I managed to grow POPO COPS from zero to over 70k monthly listeners on Spotify in less than 18 months.
You can see my Spotify listeners for August 2025 in the screenshot below.
Over time, I refined my process to the point where I now expect my campaigns to convert new listeners for somewhere between £0.11 and £0.17.
This is a significantly better Cost Per Result than what any agency can get me.
If I had known at the beginning what I know now, I wouldn't have spent anywhere near £10k!
You can see from the screenshot above that the ad for my song 'Deliciously' brought in 17k streams, but below you'll see that the same song has been played more than 600k times on Spotify.
And if you look at 'Game Over', you'll see that I paid for 1,260 streams, but the song has accumulated more than 100k on Spotify.
These figures show the true value of a well-executed Meta ads campaign.
If you feed Spotify with enough high-quality data about the people that like your music, the platform will start promoting your songs for you.
THE OFFER
A 90-minute video call where we set up your ad campaign together.
I explain everything in detail, so that you're able to confidently run your own ads afterwards.
What's included:
- One completed, live ad campaign
- Review and cleanup of your Business Manager and ad account
- Pixel tracking and conversion setup walkthrough
- Campaign structure and targeting walkthrough
- Guidance on what makes good ad creative (and what to avoid)
- One piece of ad creative made for you
- A clear approach to testing ads properly
- How to review and optimise performance
- Video recording of the session
£300
How it works
- You apply using the form below
- I review your application personally
- If it's a good fit, you'll receive a link to book and pay
- We run the session on a video call and set up your campaign together
- Your ad is live, and can be easily duplicated for your next release!
What you'll need
Before applying, make sure you have the following:
- An artist Spotify profile with at least one song released
- An MP3 of the track you want to promote
- A Facebook page and Instagram account for your artist
- A Meta ad account for your artist
- Budget available in your ad account to run ads
Who is this for?
This is for you if:
- You're an independent artist
- You want to understand how ads actually work
- You're open to learning what your audience likes - and doesn't like - even if it challenges your assumptions
- You're serious about promoting your music properly
- You don't want to hand over control of your Meta account to an agency
This is not for you if:
- You don't want to learn how to do it yourself
- You're looking for instant or guaranteed results
- You don't have music released and ready to promote by the time of the session
- You're expecting this to be a long-term managed service
Apply now
DIY Music Ads is application-only.
I work with a limited number of artists and personally review every application.
I don't want to waste your time or your money, so I won't accept any applications that don't meet the criteria outlined on the form.